“WE ARE HERE TO HELP AND TRAIN YOU IN ALL ASPECTS OF YOUR MARKETING! WE WILL STRATEGIZE WITH YOU AND PROVIDE YOU WITH IDEAS THAT YOU CAN IMPLEMENT INTO TODAY’S REAL ESTATE MARKET IN ORDER TO GET RESULTS.”

The Field Marketing Manager, with her team of Field Marketing Specialists, provides training and strategy for 3,500+ agents in Southeast Florida region.

MEET THE FIELD MARKETING TEAM

SOL SCOTT

Sol Scott is a dynamic marketing leader with over two decades of experience spanning real estate marketing, management, and entertainment. Known for her strategic vision and creative flair, Sol has consistently delivered high-impact marketing solutions for elite clientele — including celebrities, business executives, and top-producing luxury real estate teams.

Her career began in the entertainment industry, where she thrived as Regional Sales Operations Manager for Broadway Across America. There, she managed multiple touring markets and collaborated with iconic productions such as Disney Theatrical and the David Copperfield tour. This foundation in high-stakes, high-visibility environments seamlessly transitioned into her passion for real estate marketing, where she has since led marketing teams at prestigious brokerages and founded her own successful firm.

In 2025, Sol was honored as a Rising Star within the Anywhere community — an award recognizing exemplary team members who embody all four Winning Behaviors. Out of a record-breaking 184 nominations, she was one of just 21 winners, a testament to her dedication, innovation, and collaborative spirit.

Sol is also deeply committed to fostering inclusivity and cultural celebration. As Co-Chair of One Voz, she helps lead a vibrant group that brings Latino culture to life across the Anywhere organization. Through engaging events that highlight Latin flavors, music, and traditions, Sol and her team create welcoming spaces where everyone — regardless of background — feels seen, celebrated, and connected.

Fluent in Spanish and passionate about cultural diversity, Sol brings authenticity and heart to everything she does. Her colleagues often describe her as a source of sunshine and positive energy. Outside of work, she enjoys traveling the world with her husband Jay, savoring authentic Mexican cuisine, and reconnecting with her musical roots as a former singer. And whether leading lectures or brainstorming marketing ideas, Sol leads with joy, purpose, and a deep commitment to community.

KRISTI PALACIOS

Kristi brings a dynamic mix of strategic planning, digital marketing expertise, and team collaboration to this role—along with a proven track record of driving growth and delivering value to our agents. Kristi’s journey with Coldwell Banker Realty includes several high-impact roles, most recently as Assistant Branch Manager in Weston. She also served as Regional Support Specialist and was an essential part of one of our top producing teams as a Transaction and Marketing Coordinator, where she developed standout brand strategies and elevated the client experience. Kristi is known not only for her skillset, but also for her infectious positivity, unwavering confidence, and a smile that brightens a room. She leads with heart, collaborates with intention, and brings a fresh, creative perspective to every challenge.

AIXA TORRES

Aixa Torres - Aixa (AH-ÉEK-SA) - held the position of Sales Support Specialist for Coral Springs/Parkland, where she established branding, uniformity and social media output, and retained the #1 position on BAMBU Leaderboard since the rollout (for the SE region, State of Florida and the Nation). She was promoted to FMS and comes to us with a lengthy background and enjoys getting to know different people and working with them to help establish their brand and marketing plans. With over 20 years of experience working in New York with Fortune 500 companies in various industries, Aixa thrives utilizing her experience and skills in Marketing, Sales and Graphic design. Aixa is bilingual and fluent in Spanish. She is a strong believer in the power of positive thinking in the workplace. Some of her favorite past times are photoshopping and photography. She LOVES meeting new people, the beach, her Shorkie named Teddy, Sudoku, and enjoys a good Netflix binge, but can also be found on long bike rides through her local park and neighborhood.

IVANNA RODRIGUEZ

Ivanna Rodriguez is a results-driven MBA graduate from Nova Southeastern University with a deep expertise in marketing strategy and digital campaign execution. Specializing in brand management and equipped with robust analytical and leadership skills, Ivanna has amassed substantial experience in diverse marketing roles, most recently, Ivanna held the position of Sales Support Specialist for Fort Lauderdale Las Olas & Beaches. Ivanna excels in enhancing agent satisfaction by adeptly addressing inquiries and resolving issues. Her exceptional communication skills allow her to effectively engage hundreds of agents, fostering an inclusive work environment through comprehensive orientations. In a previous role, she led the revitalization of social media platforms, achieving an 18% growth across channels. Her ability to drive cross-functional collaboration was instrumental in launching strategic content campaigns that amplified marketing efforts. Ivanna’s tenure as a Business Leadership Summer Intern at GEICO also demonstrated her prowess in strategic problem-solving and team collaboration, earning her the recognition as the “Best Team Player.” Fluent in both English and Spanish, Ivanna is proficient in all major social media platforms, making her a versatile and dynamic marketing professional.