Field Marketing

“WE ARE HERE TO HELP AND TRAIN YOU IN ALL ASPECTS OF YOUR MARKETING! WE WILL STRATEGIZE WITH YOU AND PROVIDE YOU WITH IDEAS THAT YOU CAN IMPLEMENT INTO TODAY’S REAL ESTATE MARKET IN ORDER TO GET RESULTS.”

The Field Marketing Manager, with her team of Field Marketing Specialists, provides training and strategy for 3,300+ agents in Southeast Florida region.

MEET THE FIELD MARKETING TEAM

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SOL SCOTT

Sol Scott is a seasoned marketing professional with over two decades of experience in management, real estate marketing, and entertainment management. Fluent in Spanish, she possesses a profound understanding of cultural diversity and international influences that impact various markets.

Sol's career took off in the entertainment sector, where she excelled as a Regional Sales Operations Manager for Broadway Across America. In this role, she effectively managed multiple Broadway touring markets and collaborated with high-profile companies like Disney Theatrical and the David Copperfield tour. This experience laid a strong foundation for her subsequent career shift into real estate marketing, which soon became her passion.

Throughout her illustrious career in real estate, Sol has delivered exemplary marketing services to a high-profile clientele, including celebrities, business leaders, and top-producing luxury real estate teams. She has both owned a marketing firm and served as Marketing Director for various prestigious brokerages.

Sol is renowned not only for her professional achievements but also for the positive relationships she fosters. Those who know her can attest to her ability to bring sunshine and good energy into every interaction. When she is not devising innovative marketing strategies, Sol enjoys traveling the world with her husband Jay, indulging in authentic Mexican cuisine, and embracing her love for vocal music as a former singer. Her approach to both life and work is deeply influenced by her commitment to authenticity and connectivity.

SOL SCOTT

FIELD MARKETING MANAGER

954-551-5780

 

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VANESSA RENSLOW

Vanessa Renslow is a marketing graduate from Nova Southeastern University with six years of marketing experience working for a top-performing real estate team. Vanessa specializes in digital and social media marketing while helping realtors create a cohesive brand image. Vanessa loves to stay current with the latest trends and technologies. Since she grew up with technology and social media, she has been able to use that to her advantage and become a quick and adaptable learner. Vanessa is inspired daily by her mom and her two dogs, Suki and Penelope. In her free time, she loves to keep up with the latest fashion and beauty trends while also exploring new local restaurants.

VANESSA RENSLOW

FIELD MARKETING SPECIALIST | MIAMI

954-440-9951

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AIXA TORRES

Aixa Torres - Aixa (AH-ÉEK-SA) - held the position of Sales Support Specialist for Coral Springs/Parkland, where she established branding, uniformity and social media output, and retained the #1 position on BAMBU Leaderboard since the rollout (for the SE region, State of Florida and the Nation). She was promoted to FMS and comes to us with a lengthy background and enjoys getting to know different people and working with them to help establish their brand and marketing plans. With over 20 years of experience working in New York with Fortune 500 companies in various industries, Aixa thrives utilizing her experience and skills in Marketing, Sales and Graphic design. Aixa is bilingual and fluent in Spanish. She is a strong believer in the power of positive thinking in the workplace. Some of her favorite past times are photoshopping and photography. She LOVES meeting new people, the beach, her Shorkie named Teddy, Sudoku, and enjoys a good Netflix binge, but can also be found on long bike rides through her local park and neighborhood.

AIXA TORRES

FIELD MARKETING SPECIALIST

PALM BEACH

754-271-9356

 

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IVANNA RODRIGUEZ

Ivanna Rodriguez is a results-driven MBA graduate from Nova Southeastern University with a deep expertise in marketing strategy and digital campaign execution. Specializing in brand management and equipped with robust analytical and leadership skills, Ivanna has amassed substantial experience in diverse marketing roles, most recently, Ivanna held the position of Sales Support Specialist for Fort Lauderdale Las Olas & Beaches. Ivanna excels in enhancing agent satisfaction by adeptly addressing inquiries and resolving issues. Her exceptional communication skills allow her to effectively engage hundreds of agents, fostering an inclusive work environment through comprehensive orientations. In a previous role, she led the revitalization of social media platforms, achieving an 18% growth across channels. Her ability to drive cross-functional collaboration was instrumental in launching strategic content campaigns that amplified marketing efforts. Ivanna’s tenure as a Business Leadership Summer Intern at GEICO also demonstrated her prowess in strategic problem-solving and team collaboration, earning her the recognition as the “Best Team Player.” Fluent in both English and Spanish, Ivanna is proficient in all major social media platforms, making her a versatile and dynamic marketing professional.

IVANNA RODRIGUEZ

FIELD MARKETING SPECIALIST

BROWARD

863-934-3026